TV Advertising

In 2014, across all broadcasters, total average daily TV viewing in the UK was 3 hours, 44 minutes, 30 seconds a day per person.

Overall, there was a decline in total TV viewing of 10 minutes, 30 seconds a day compared to 2013, a fall of 4.5%.

This was entirely down to a drop in TV set viewing, which decreased by 4.7%. Viewing on other screens, such as tablets and laptops, grew year on year by 17%.

Taking the long-term perspective though, TV set viewing is higher than it was 10 years ago.

Top five most viewed TV advertisers in 2014 were P&G, Unilever, Sky, Reckitt Benckiser and Mars.