It’s not surprising to see that cinema has the highest engagement score, and lowest ad avoidance score. This makes sense, as there is little else to do while in the cinema and the ads are seen by many as part of the cinema experience.
Used as part of an integrated marketing campaign, potentially with print, radio, television and other mediums, cinema can double or triple the impact of a campaign. Cinema provides a 360-degree marketing environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind, perfect to get your message across.
Cinema media reaches a huge target audience each month, and its advertising recalls are four times higher than ads placed on television.
Cinema advertising reaches targeted consumers with innovative messages that engage moviegoers in a highly effective manner.