Radio is so very flexible - it offers the chance to create a bespoke package taking advantage of the variables ie: Day of the week, time of the day, length of the ad, content duration. We can also consider multiple copy and changing rotations …. So it can be a minefield if you don’t fully understand the medium … as we do!
It’s so easily possible to reach two very different audiences with the same budget and spot number by working on the campaign laydown.
Commercial length can be anything from 10 seconds to 90 seconds or in some cases longer. It may be a great idea to rotate 2 or 3 messages of different durations... serving different purposes over time.
Top and Tails (First and last in an ad break) usually, but not always, for a small premium, are a great way of increasing your radio marketing campaign’s effectiveness. By building frequency and with a closely scheduled reminder of the call to action typically responses are greater.
ON Advertising spend a great deal of time ensuring that a campaign is correctly scheduled to maximise your return on investment. It is so easily possible with the same number of spots and spend over a week to reach two very different audiences.
ON Advertising seldom buy packages because whilst they appear to be great value in fact the effective cost per thousand against your primary target audience is often more than the amount it could have been if your campaign was properly planned... Something we really enjoy.
The team at ON Advertising worked within the industry with Capital Radio Group, GCap, EMAP Radio, Bauer Radio and Chrysalis/Global Radio in sales, management, research and support helping us offer best buying advice and support for our clients.
For years, radio was all we did. We know the medium inside out and we know how to make the best use of creative. We're clever buyers too, exploiting all the stations with their very specific listenerships, to connect you and your brand to the right people.